I, like many democrats, want Obama to win his reelection. However, with Romney taking a centrist approach in the last week's campaign, it has become harder for Obama to get his message across and win over few remaining undecided voters as well as stop further erosion of support from his base of women voters and many of the white blue collar workers who were inclined to give him a second chance. Now, with Romney ahead or tied with Obama in many of the national polls, the key question is what should President Obama do in the last 9 days to sway the undecided voters and NOT alienate middle of the road voters who are leaning towards him. It looks like Florida and North Carolina are trending or moving towards Romney. The key thing right now is that Obama is favored by a mere 1 to 5 % margin among likely voters in most swing states (Ohio, Iowa, Wisconsin, Colorado, Nevada, Michigan, Pennsylvania, Minnesota, and Virginia). So, Obama needs to keep those margins in the swing states in order to have a reasonable chance of success in winning in most of them and thus put him over the magical number 270.
My analogy towards the rest of the race is like this. It's like a bridegroom who is getting married in 9 days and all butterflies going on in her stomach thinking whether she made or is making the right choice. So, people surrounding her should speak all positive things to ensure the marriage ends in a happy note. So, here are the do’s and don’ts for the President.
The DO's for Obama
1. Simply follow Romney's playbook. Stay to the middle in whatever you say. Stay positive, positive and positive. That means no bashing of Romney, seriously.
2. Say, we will work with the Republican Congress in a bipartisan way and fix the deficit and national debt.
3. Say a lot about the Auto bailout and the good things it has done to the country and to the Midwest. Stop saying that Romney opposed auto bailout. People want to hear only the good side.
4. Just like a company's CFO when presenting its quarterly results (that are not meeting the expectations of the shareholders), will speak in glowing terms to the Forward Looking Statement and how well the company is going to do in the future, say all the positive things (fix the debt, deficit, take care of education, reduce government size - important for Independents -, manufacturing, etc.).
5. Say, how things are looking better now on the economic front (increase in consumer confidence, decrease in unemployment benefits claims, decrease in unemployment rate, GDP, etc.).
6. Say, your plan will create more than 13 million jobs in the next 4 years - one million more than Romney would. Does it matter, how you got those numbers? Nobody cares.
The Don'ts for Obama
1. DO NOT PORTRAY YOURSELF AS AN ANGRY MAN. Smile, smile, and smile, Mr. President.
2. Do not stray away from the middle of the road.
2. Do not take extreme positions on taxes, religion, gays, or military.
3. Do NOT Say, "We need to ask the wealthy to pay a fair of taxes." Stop it, Stop it, and Stop it. Why? Nobody wants to hear it. People like to dream. People who are in the middle class think that one day they will become rich and move to the upper class. Once they hear you say "taxes on the rich", they think, "Oh, he would tax me when I become rich. Also, he may sneak those taxes to the middle class to pay for the poor."
4. Stop talking about the greedy Wall Street folks.
5. Stop talking about Romnesia or Romney's flip flop, etc.
6. Stop talking about Obamacare. More than 2/3 of Independents don't like Obamacare regardless all the positive things it does to our country. Make no references to Obamacare.
If you do these things in the next 9 days and look presidential, Mr. President, you have a reasonably high chance of winning the second term. Any other path you take or if you follow the existing path of painting Romney as a flip-flopper or chameleon, etc., you may not reach the destination. So, choose wisely the path you want to take.